In the four years preceding the release of Blonde, Frank drifted steadily further from the spotlight, hiding himself away in the studio and avoiding nearly all social media, and virtually any public appearances - musical or otherwise. It’s safe to say at this point that Frank Ocean is not like most artists today. The fear of overexposure has been replaced by the fear of being forgotten entirely, and artists have reacted by shoving themselves in their audience’s face to the point of exasperation and passivity. In an industry of declining record sales and infinite musical choices a click away, major singers and bands are prone to hawk their product and brand incessantly across social media, corporate promotions, and ad campaigns. Most contemporary musical artists will do damn near anything to chase - and then maintain - relevance.
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